Merchants and payment gateways are so close to each other when it comes to online business. They need each other in order to achieve their sales goals. Merchants need payment gateways to help them in handling transaction and use the services that the payment gateway provides. For payment gateway, they need to tackle merchants because merchants can make their business grow in the eCommerce industry.
But the question is, what is the secrets to attract merchants for payment gateway companies? And how to get more merchants? Here are some of the secrets that payment gateway needs to take note. Well said, it’s really valuable.
Read About: Accepting Payments Online: Security Tips for MerchantsMerchants seek for extra features
Basically, payment gateway will provide the similar products and features. Merchants seek for extra features from payment gateway. This is because with this
extra feature, merchants will feel safer, easy and the potential for them to have loyal customers is high.
So as a payment gateway provider, creating any features that can attract merchants to collaborate with your company are really crucial, for example the first flexible platform for IOS and Android created by MOLPay which is called Mobile XDK.
Merchants seek for fraud protection
Fraud protection is very important for any business. Merchants seek payment gateway that provides a good fraud protection. This is because if anything happens to any parties involved, at least they have some backup from the payment gateway.
Due to the fraud cases nowadays, merchants always look deeper on the fraud protection that the payment gateway can offer. This is because they do not want any frauds happen between the parties involved. Eventually, it will affect both merchants and customers.
Strong Merchants Portfolio
Payment gateway must know that merchants will survey many payment gateway companies before they decide which want they want to go for. So, payment gateway needs to find the best merchants and to prove to the potential merchants that, your company is among the best payment gateway providers. It will happen when the potential merchants see the current merchants that use the payment gateway’s services. It will help to put the trust into the company.
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Conclusion
So, payment gateway needs to invest some efforts in order to attract more merchants. All in all, merchants need services that are easy for them and convenience for their customers. By providing the best services, in no time you will attract more and more merchants.
| About the Guest Author:
Nabihah Jasri is an intern researcher for a marketing department in a
fintech company.
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