A mobile version or a mobile-friendly website is a need for every business. It is not like 10 years back where a mobile version website is just an option. When it comes to festive and holiday season, there are so many works and processes to do while so many opportunities wait to break into your business. People spend most of their time on smartphones and tabs to search for new items and this is a must for business to take the opportunity to boost their sales.
Below is a few tips that retailers can apply to get mobile-ready for the holiday season:
1. Need to have a mobile-ready site
Anything that a customer wants to buy, they no longer need to open up their desktop or laptop. They can simply search for the items through a smartphone, as they spend most of their time on it. In order to keep up with this trend, retailer need to have a site that is suitable for smartphones so that retailer can keep in touch with the customers. Everything now is at the end of the fingertips, and no need to find a laptop in order to shop.
Also Read: Online Mobile Payment Processing - Latest Trends & InnovationsPayment channel must also be available in the form of mobile-friendly to complete a mobile shopping experience for the customers. MOLPay comes with a cross-platform mobile application payment kit, called
Mobile XDK which is so easy to integrate by any mobile platform. Payment with cash is also included in the payment page for the customers to
pay with cash without experiencing any technical issues with other channels and ruin their festive shopping mode.
2. Make sure that the website is responsive
The website must be responsive in all types of devices including desktop, laptops, and even smartphones. By this way, people from all over the world can view your website in a various types of gadgets without any breakdown.
Customers would feel satisfied when their journey to scroll or buy some products from your website are going smoothly without any freezing happened to the website. It is important to have a good responsive website as people will come to visit your website at any times.
3. Less is better
A lot of people will use their phone looking for their products before they actually buy it. When a retailer want to do holiday campaign, less of words and a lot of graphic and colourful are better. People do not like to read a lot of text in a campaign. They only want some important information on the campaign as it is too hard for mobile and tabs users to read a lot of text. It will make them uncomfortable and leads them to go back to their smartphone's home screen.
4. Use the power of social media
At least everyone has one account of social media. Some other people have a various kind of account such as Facebook, Instagram, LinkedIn etc. People these days spend a lot of their time on social network compared to to other activities. There are high chances that some people on the social media have heard about your campaign.
Most probably, the campaign is spreading around the net and form a new pool of customers through ‘shares’, ‘follows’ and ‘likes’ from the internet community. This will help a business to attract more potential customers especially when the items are exactly the same with what they imagine to have during the holiday season!
| About the Guest Author:
Azma Farhana Baharin is an intern writer for a marketing department in a
B2B company.
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